Football Card collecting in the new millennium has reached new heights. There are so many variations (parallels) of cards including serial numbered cards, Game Used cards and autographed cards that it is almost impossible to catalog every card much less collect every card. Only a few card makers have emerged from the card boom in the 1990s. Topps, Upper Deck which owns the Fleer and Ultra brands. Donruss which owns Score, Playoff and Leaf brands and two new players have emerged that focus on College players bound for the NFL, Sage and Press Pass.